Sunday, 8 March 2015

Research on instituational logos for mainstream and independent companies

Institutional logos

Film production companies use a logo so that the audience know who they are and that they produced the film that is being released. Each production company has a unique logo therefore it makes a film more appealing to the audience if there is a recognisable production logo as people assume the film quality will vary depending on what production company made the film.

Mainstream 



Sony Pictures














Time warner (warner brothers)










Twentieth Century Fox





Walt Disney Pictures







LionsGate





Independent






Film 4   









Warp Films










EM Media






Blum House Productions



UK Film Council



After looking at these institutional logos I will need to ensure that my institutional logo is memorable so that people that watch films created by my production company will remember my logo when they see it which should encourage them to watch more films created by my production company as they know that the film quality is good. As my production company is an independent company, I will have a more simple logo then a logo like '20th Century Fox' where is it has quite a long duration as music in the background.

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